Created for the Young Ones 2024 Brief from NotCo.

Brief: Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after.

Target Audience:  

• Animals: Students / Young Professionals / Young People at heart who want to go and have a great night out, but know that they have to work or study the following day.

• Tech Nerds: People who are obsessed with the latest tech, are early adopters when it comes to AI