[NotCo - Shot and Block]

NotHangover is a probiotic shot you take before your first drink. It works for 18 hours to break down the toxins that cause hangovers — so you wake up clear-headed, no greasy breakfast required.

To launch it, we’re introducing a companion microsite/app that protects your dignity while the shot protects your body. The second you take the shot, you activate an 18-hour “blackout block” with the bottles QR code — choose the contacts you want to silence (your ex, your boss, your landlord), and the app makes sure they don’t hear from you until you’re sober.

And if you try to check the timer? Expect a Gen Z-style push like “not worth it” and “stay strong.”

Shot and block

People want to wake up without a headache or a sense of shame.

Prevent risky texts, reduce social regret, and help people be more present when drinking.